Providing feedback for your designer is a crucial part of the process and ensures that your brand is exactly where you want it to be. Here are some do's and don'ts to follow.

DON'T:

<aside> <img src="https://img.icons8.com/ios/250/000000/cancel.png" alt="https://img.icons8.com/ios/250/000000/cancel.png" width="40px" /> "I don't like it"

</aside>

DO:

<aside> <img src="https://img.icons8.com/ios/250/000000/checked.png" alt="https://img.icons8.com/ios/250/000000/checked.png" width="40px" /> "I love the typeface you have used, but I don't feel like the layout represents my brand as well as it possibly could. I would love if we could try ......"

</aside>

In order for your designer to make relevant changes, they need to know what you don't like and why you don't like it. Provide reasoning for every statement you make and suggest changes that you would like to see.

*Remember, we choose everything for a reason because it resonates with your target audience and other strategy, so the design is much more than your personal preference.

DON'T:

<aside> <img src="https://img.icons8.com/ios/250/000000/cancel.png" alt="https://img.icons8.com/ios/250/000000/cancel.png" width="40px" /> "I think it looks really uncreative and I'm really disappointed"

</aside>

DO:

<aside> <img src="https://img.icons8.com/ios/250/000000/checked.png" alt="https://img.icons8.com/ios/250/000000/checked.png" width="40px" /> "I can see that you've put a lot of time and effort into this design and I am very appreciative of that. However, I think I had some different ideas in mind such as ...."

</aside>

We are humans that have feelings too! We have probably spent hours and hours perfecting the design and it becoming a piece of work that we are really proud of. A little kindness goes a long way and in fact, that second statement is much more constructive.